What We Do
We uncover and refine your visual story.
Creating your visual identity is vital to your brand and story. Think of it like recognizing someone in a photograph. Can people recognize your brand? When they see it are they left confused when your visual identity doesn’t match who you say you are or what you do?
93% of communication is received non-verbally. In 1967, a study was published in the Journal of Consulting Psychology that described the relative importance of words, tone and body language in understanding a message. That study revealed 55% of a message is received from visual cues, 38 % from vocal cues and 7% from verbal cues.
Maya Angelou, the civil rights activist and poet captured the essence of brand communication in one of her most famous quotes: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
What visual story is your brand conveying? How does it make your customers feel?