Your Brand Identity is so much more than a logo, mark or stamp. It’s the carefully crafted expression of your organizations emotions, values and goals to convey that special feeling. The appearance of a brand, can be as powerful in delivering a message as it is in identifying your organization or product. Products often come and go, but brands, done well, live out a long life of their own. When a brand identity is well planned to be cohesive and clear and then skillfully and consistently executed, it serves to connect with your customer base psychologically, building loyalty, influencing expectations, and driving the value in your story. To get here requires the application of a proven formula and strategy proven time after time to deliver results.